Your Amazon account can face policy warnings, listing suppressions, performance issues or compliance problems that affect your ability to sell. Protecting it takes regular monitoring and quick, correct action before small issues become serious ones.
As a full-service Amazon agency, Seller AURA monitors your account health, identifies violations, resolves suppressed listings, handles appeals and deals with compliance issues, with ongoing monitoring to keep the account protected.
Tell us what Amazon has flagged and we will come back quickly with next steps. No obligation either way.
Amazon account health management helps sellers keep track of their Account Health Rating, policy violations, fulfilment metrics, listing suppressions and other compliance issues that can put an account at risk. Seller AURA provides account health monitoring, violation resolution, suppression recovery, appeal and Plan of Action support, and reinstatement assistance, with ongoing protection to catch issues before they grow.
We manage account health for individual sellers and multi-brand portfolios, and every engagement follows the same principles.
We watch notifications and metrics closely, so problems are found before they put the account at risk.
We fix what caused the issue, not just the symptom Amazon flagged.
Appeals and Plans of Action are clear, specific and backed by evidence.
Account health problems rarely become serious without warning. Policy notifications, unresolved violations, suppressed listings, fulfilment problems and other account-level issues all signal that an account needs attention.
The challenge is responding to these signals consistently while running the rest of the business. A missed notification or a weak response can leave an issue unresolved and create new problems. We monitor these signals, understand the cause, take the right corrective action and keep documentation organised for future reviews.
The goal is not just to react when an account is restricted. It is to spot problems early and resolve them with a consistent process.
Schedule a CallYour Account Health Rating (AHR) gives an important view of your account's policy standing in Seller Central. Our account health management monitors the areas that can affect it, including:
Monitored for changes and account-level warnings.
Including product compliance, intellectual property, authenticity and listing policies.
Monitored as part of overall seller performance.
Especially relevant for sellers who fulfil orders themselves.
Monitored for fulfilment performance where it applies.
Reviewed as part of seller performance.
Investigated so affected products can be fixed.
Reviewed so important issues are not missed.
The exact metrics and requirements that apply depend on your selling model, fulfilment method, products and the specific issue Amazon has identified.
Schedule a CallProtecting account health takes more than checking the dashboard now and then. Our team monitors account issues, reviews notifications, investigates violations and coordinates the right response. When an issue appears, we:
Review the notification, affected ASIN, account status or performance metric.
Work out what caused the problem instead of treating only the visible symptom.
Make the right listing, documentation, operational or compliance changes.
Where an appeal or Plan of Action is needed, prepare the evidence and response.
Watch the account after the response and handle any further requests or related issues.
We monitor policy notifications and violations involving product compliance, documentation, listing rules, authenticity, intellectual property and product safety, then find the cause and work on the resolution.
Suppressed or inactive listings cannot generate sales. We find the reason for the restriction, make the corrections and support the recovery process.
We monitor seller performance metrics and notifications for changes that need attention. For self-fulfilled accounts, this includes ODR, LSR, VTR and cancellation rate.
When Amazon asks for an appeal or Plan of Action, we review the account history, identify the root cause, prepare the documents and write a response based on the specific notice.
We support sellers dealing with account deactivation, ASIN deactivation and related restrictions, from reviewing the notice to following the case through to recovery.
We help address intellectual property complaints, authenticity concerns, product compliance and documentation gaps. The approach depends on the specific notice and the evidence available.
We review your account health status, policy notifications, violations, suppressed ASINs and performance metrics to find current risks and open issues.
We set up an ongoing monitoring routine for notifications, policy issues, listing suppressions and important metric changes.
We investigate the root cause of each priority issue and work through the right Amazon-compliant resolution, including documents and appeals where needed.
Once priority issues are fixed, we keep monitoring the account for new notifications, violations, suppressions and other changes that need action.
$7.72M+ annual revenue
Scaling to 21 brand accounts introduced operational complexity across margins, repeat purchases, Buy Box stability and inventory, with SEO, PPC, pricing and stock managed as separate functions.
+42.5% revenue growth
The account had demand, but performance was held back by scattered campaign structure, unclear budget priorities and limited visibility of contribution margin.
+29.3% year-on-year sales
From August to December 2025, ordered product sales were down 41.81% on the same period a year earlier, and PPC spend was not separated by intent or product role.
“Seller AURA took over an account that had stalled for over a year. Within a few months our campaigns were cleaner, our listings were better and sales were finally moving again. They tell us what they are doing and why.”
“The team sorted out hijackers and broken variations that we had struggled with for months. Communication is quick and clear, and the monthly reports are easy to follow.”
“Our Meta ads were burning money before Seller AURA got involved. The new creative and tracking changed everything, and they are always one step ahead with ideas.”
A good account health report shows more than a list of metrics. It makes clear what changed, what needs attention and what action was taken. Depending on the engagement, reporting can include:
Every task starts with a stated expectation and ends with a measured result, so it is always clear whether an issue has been resolved.
Status values Pending · Measuring · Achieved · No impact
Rows shown are format examples. Your weekly report includes every task whose status is no longer Pending.
You get a clear view of your account's health and the work being done to fix any issues.
Schedule a CallWe review the account, current notifications, violations, suppressed ASINs, performance metrics and any urgent concerns.
We prioritise the most important issues, investigate root causes, prepare documents and start the right resolutions.
The ongoing monitoring routine is set up, with notifications, violations, suppressions and key metrics reviewed regularly.
We keep monitoring the account, resolving new issues, handling appeals and cases, and reporting to you.
AHR is Amazon's measure of how well a seller account follows Amazon's selling policies. It appears in the Account Health section of Seller Central and should be monitored alongside performance metrics and policy notifications.
In Seller Central, go to Performance and then Account Health. You will see your Account Health Rating, policy compliance, customer service performance and shipping performance.
Resolve open policy issues, fix the root cause of any violations, keep performance metrics within Amazon's targets and respond to notifications quickly. Regular monitoring is the best way to stop small problems growing.
Monitoring of your AHR, notifications and performance metrics; resolution of policy violations; listing suppression recovery; appeals and Plans of Action; reinstatement support; and regular reporting.
Yes. We review the deactivation notice, investigate the cause, prepare the evidence and Plan of Action and follow the case through. Amazon makes the final decision, so no agency can guarantee reinstatement.
Yes. We help with product compliance, listing policy, intellectual property, authenticity and product safety issues, among others.
Yes. Reports show your AHR and metrics, new and resolved issues, appeals, reinstatement progress and current priorities.
Ongoing management is a fixed monthly fee, paid in advance. Urgent one-off work such as a reinstatement case can be quoted separately. You will see the full cost before we start.
Seller AURA provides account health monitoring, violation resolution, listing recovery, appeals and reinstatement support.
