The Seller AURA growth process, from first audit to scale.
A six-phase system for Amazon and e-commerce brands. In every phase, our AI workflows do the heavy analysis and an experienced specialist makes every decision. It is the same disciplined process whether you sell on Amazon, your own store or both.
What happens at each stage
Choose your channel to see how each phase works for your business.
- 01Phase 01
Audit
We study your account in detail before we change anything.
AI does- Reviews every ASIN, campaign structure and keyword for gaps and wasted spend
- Checks FBA inventory and fee data for discrepancies
- Compares your listings, pricing and reviews with key competitors
Specialist does- Verifies the AI findings against your category and account history
- Identifies the highest-impact opportunities for your products
- Builds a priority action plan and walks you through it on a call
You receiveA full account audit showing where you are losing money and what we would fix first.
AI does- Reviews your store, product pages and checkout for conversion issues
- Analyses Meta, Google and TikTok ad accounts for wasted spend
- Checks tracking, analytics and marketplace listings for gaps
Specialist does- Verifies the findings against your brand, margins and goals
- Identifies the quickest wins across your store and channels
- Builds a priority action plan and walks you through it on a call
You receiveA store and channel audit showing what is holding growth back and what we would fix first.
You see exactly where money is being lost before we spend anything fixing it.
- 02Phase 02
Build
We put the foundations in place that growth depends on.
AI does- Builds a keyword bank for each ASIN from search and competitor data
- Drafts titles, bullet points, descriptions and backend search terms
- Prepares flat files for review before anything is uploaded
Specialist does- Edits all listing copy for accuracy, compliance and brand voice
- Directs listing images, A+ Content and Brand Store design
- Sets up the catalogue structure and checks every asset before it goes live
You receiveA complete listing foundation: optimised copy, images, A+ Content, Brand Store and a clean catalogue.
AI does- Researches search terms and buyer questions for your product pages
- Drafts product descriptions, collection pages and email copy
- Prepares product feeds for Google Shopping, Meta and TikTok catalogues
Specialist does- Edits all copy for accuracy and brand voice
- Improves store design, navigation and checkout on Shopify or WooCommerce
- Sets up pixels, conversion tracking and analytics correctly
You receiveA store ready to convert: stronger product pages, clean feeds and tracking you can trust.
Your products look and read like category leaders, because they are built to that standard.
- 03Phase 03
Launch
We go live with a structured, checked plan.
AI does- Proposes the PPC campaign structure across Sponsored Products, Brands and Display
- Suggests starting bids from category and competitor data
- Recommends daily budget allocation across campaign types
Specialist does- Builds and checks every campaign in Amazon Ads before it goes live
- Confirms listings are active, indexed and appearing in search
- Confirms FBA inventory is received and available to sell
You receiveA live account: listings active, campaigns running and spend under control from day one.
AI does- Proposes campaign structures for Meta, Google and TikTok
- Generates ad copy and creative variations for testing
- Recommends budget split across channels and audiences
Specialist does- Builds and checks every campaign before it goes live
- Approves all creative against platform policies and your brand
- Tests tracking end to end so every sale is recorded
You receiveCampaigns live across your chosen channels, with tracking confirmed and budgets set.
Your products are visible and your ad budget works from the first day.
- 04Phase 04
Optimise
We improve performance every week, not once a month.
AI does- Combines search-term, placement and business reports to find patterns
- Flags wasted spend, keyword overlap and unprofitable targets
- Drafts the weekly report from Seller Central and Amazon Ads data
Specialist does- Reviews every recommendation against your margins and goals
- Makes each bid decision: raise, lower or pause
- Moves converting search terms into targeted manual campaigns
You receiveA clear weekly update: what changed, what we did and what comes next.
AI does- Monitors ad performance, creative fatigue and audience overlap
- Analyses store behaviour to find drop-off points in the funnel
- Suggests new ad angles, landing page tests and email flows
Specialist does- Decides which changes to make and which tests to run
- Refreshes creative and adjusts budgets towards what converts
- Improves product pages and checkout based on test results
You receiveA clear weekly update: what changed, what we tested and what comes next.
You get a report you can read in minutes, not a spreadsheet you have to decode.
- 05Phase 05
Scale
We expand what is working, carefully and deliberately.
AI does- Identifies top-performing ASINs ready for more budget
- Finds untapped keyword groups with strong sales potential
- Highlights competitor gaps and seasonal opportunities
Specialist does- Decides which scaling moves suit your margin and stock position
- Expands Sponsored Brands, Sponsored Display and DSP where it makes sense
- Plans new variations, bundles and international marketplaces
You receiveA monthly growth plan with specific scaling actions, ranked by expected impact.
AI does- Identifies winning products, audiences and creatives to scale
- Finds new channels and marketplaces that suit your range
- Highlights seasonal and promotional opportunities
Specialist does- Decides how far and how fast to scale each channel
- Launches on new channels such as TikTok Shop, Walmart, eBay or Etsy
- Builds retention through email, SMS and repeat-purchase offers
You receiveA monthly growth plan with specific scaling actions, ranked by expected impact.
You know exactly what is being scaled and why. Growth is planned, measured and accountable.
- 06Phase 06
Protect
We defend your position while you focus on the business.
AI does- Monitors FBA inventory, removals and returns for reimbursement claims
- Watches for listing suppressions and Buy Box changes
- Tracks competitor pricing, hijackers and account health alerts
Specialist does- Files reimbursement cases and follows them up
- Resolves suppressions and escalates Buy Box and hijacker issues
- Responds to policy warnings before they affect your account
You receiveA monthly protection summary: reimbursements, suppressions resolved and risks dealt with.
AI does- Monitors site speed, broken pages and checkout errors
- Watches ad accounts and catalogues for disapprovals and policy flags
- Tracks marketplace account health and seller ratings
Specialist does- Fixes store issues before they cost sales
- Resolves ad disapprovals and keeps accounts compliant
- Handles marketplace warnings and protects your seller standing
You receiveA monthly protection summary: issues found, issues fixed and risks dealt with.
Your accounts are watched continuously, not only when someone remembers to check.
Our commitments to you
Replies within one working day
Questions are answered quickly by someone who knows your account.
Clear reporting
Plain-English reports focused on revenue, profit and next steps.
You own everything
Your accounts, data and creative always remain yours.
No lock-in
A fixed monthly fee with no long-term contract.
Frequently asked questions
Do you work with Amazon and other channels at the same time?
Yes. Many clients sell on Amazon and their own store. One team manages both, so your strategy, reporting and budget decisions stay joined up.
How much does it cost?
We charge a fixed monthly fee, paid in advance, based on the scope of work. You will see the exact fee in your plan before you commit.
How quickly can you start?
Usually within a week of receiving your signed agreement and first payment.
Who will I be working with?
A dedicated account manager supported by specialists for each area, such as PPC, creative, store development or catalogue.
Do I have to start with all six phases?
No. Every client starts with an audit. From there we agree which phases you need, depending on where your account is today.
Start with a free audit
Tell us where you sell. We will review your account and send a clear, practical plan, free of charge.