Google Ads management for e-commerce brands
Search, Shopping, Performance Max and YouTube campaigns run by specialists who understand product feeds, margins and how online shoppers search.
How we approach Google Ads Management
Your product feed, optimized
Shopping and Performance Max performance starts with the feed. We improve titles, attributes and product groupings so Google shows your products to the right shoppers.
- Merchant Center set-up and fixes
- Title and attribute optimization
- Custom labels by margin and best-sellers
Search that captures demand
Branded, category and competitor search campaigns are structured to capture people ready to buy, with tight negative keyword control.
- Keyword research and match-type strategy
- Search term reviews every week
- Ad copy and extension testing
Everything handled for you
Account audit
Structure, tracking, feed health and wasted spend reviewed in detail.
Merchant Center management
Disapprovals, policy issues and feed errors resolved.
Performance Max
Asset groups, audience signals and listing groups built around your catalogue.
Search campaigns
Branded and non-branded search managed for profitable growth.
YouTube and Demand Gen
Video and discovery campaigns to reach new audiences.
Conversion tracking
GA4 and enhanced conversions configured correctly.
A clear process from day one
- 01
Discovery
We learn your business, margins, customers and goals, and review your current performance.
- 02
Strategy
You receive a written plan with priorities, targets and the work scheduled for each month.
- 03
Execution
Our specialists carry out the plan, with weekly updates so you always know what is happening.
- 04
Optimize and scale
We review results every month, keep what works and move budget and effort towards it.
E-commerce results from our clients
Blended ROAS on Meta ads for a womenswear Shopify store
Read case studyTikTok Shop sales in the first 90 days for a pet accessories brand
Read case studyIncrease in conversion rate for an outdoor equipment store
Read case study“We launched on TikTok Shop with no experience at all. They handled the set-up, found creators and grew the shop faster than we expected.”
“Our Meta ads were burning money before Seller AURA got involved. The new creative and tracking changed everything, and they are always one step ahead with ideas.”
Frequently asked questions
Is Performance Max right for my store?
Often, yes, but not on its own. We usually combine it with standard Shopping and Search to keep control over where the budget goes.
Do you fix Merchant Center suspensions?
Yes. We diagnose the cause, correct the website or feed and request a review.
Which platforms do you work with?
Shopify, WooCommerce, BigCommerce and most other platforms that can produce a product feed.
How do you report on results?
You receive a monthly report covering spend, revenue, ROAS, new customers and our plan for the next month.
Related e-commerce services
Get your free marketing plan
Tell us about your business and we will send a tailored Google Ads Management plan, free of charge.