Amazon DSP helps brands reach relevant shoppers beyond search results, reconnect with people who have shown interest in their products and build awareness across digital channels. With the right audiences, creative and management, DSP adds to what Sponsored Ads can do on their own.
As a full-service Amazon agency, Seller AURA plans and manages DSP campaigns that combine audience targeting, programmatic advertising, retargeting and ongoing optimization. We align DSP with your goals and measure it against advertising and sales data.
It takes a minute and helps us see whether we are the right fit for your brand. No obligation either way.
Amazon DSP (demand-side platform) is Amazon's programmatic advertising platform for reaching audiences with display, video, audio and other ad formats on and off Amazon. It uses Amazon audience signals to support awareness, consideration and retargeting. Seller AURA provides DSP planning, audience strategy, campaign management, optimization and reporting, and coordinates DSP with Sponsored Ads and Amazon Marketing Cloud (AMC) where it is available.
Amazon DSP lets advertisers buy programmatic ad placements and reach audiences using Amazon's shopping and browsing signals. Depending on eligibility, format and inventory, DSP ads can appear on Amazon's own sites and apps, on third-party websites and apps, and in streaming environments. DSP can support several objectives:
Introduce your products to relevant audiences who may not know your brand yet.
Reach shoppers who are researching products in your category.
Re-engage shoppers who viewed your products or interacted with your brand but did not buy.
Reach likely new customers and grow new-to-brand sales.
Bring past customers back where audience eligibility and campaign goals allow.
DSP reaches shoppers throughout the buying journey, not only when they search.
Schedule a CallAmazon DSP and Sponsored Ads play different but complementary roles.
Sponsored Ads reach shoppers in Amazon search results, on product pages and in other eligible placements. They are best at capturing existing demand and winning shoppers who are already close to buying.
Amazon DSP extends your reach through programmatic advertising, including placements beyond Amazon's search results. It supports awareness, consideration and retargeting across the available inventory.
A joined-up strategy uses DSP to introduce your brand and bring interested shoppers back, while Sponsored Ads capture search demand. The right balance depends on your category, budget, audience size, goals and results.
Schedule a CallOur DSP management covers campaign planning, launch, ongoing optimization and reporting. The formats and placements available depend on campaign eligibility, inventory and your advertising goals.
Display ads keep your products visible to relevant audiences across Amazon and third-party sites. We plan display campaigns around audience selection, creative, frequency and goals, and use dynamic creative with product information where it is available.
Video shows what your product does and why it matters. We match video campaigns to the audience and funnel stage, using suitable creative and the available inventory, including streaming TV placements where they fit.
Audio ads reach audiences in supported audio environments. We plan around audience relevance, messaging, available inventory and the role audio should play in your wider marketing.
DSP can extend your reach to eligible placements beyond Amazon's marketplace. We choose formats and placements around your audiences, goals and brand-safety requirements.
Amazon Marketing Cloud (AMC) can add a deeper level of analysis when the account, data and measurement setup support it.
We use AMC where it is appropriate to look at audience overlap, customer journeys, new-to-brand activity and how DSP and Sponsored Ads work together. These insights inform audience strategy, campaign structure and budget decisions, and can answer questions a single campaign's sales report cannot.
AMC findings are read within the limits of the available data, attribution windows and privacy rules. We never assume incremental impact from attributed conversions alone.
Schedule a CallAudience strategy is at the heart of good DSP management. We match targeting to the people your brand needs to reach and the action you want them to take.
Reach people likely to be interested in your category who have not yet engaged with your products. Audience choice depends on the Amazon audience signals available and campaign eligibility.
Connect with shoppers researching relevant categories or products, including people whose shopping activity shows interest in similar items.
Re-engage shoppers who viewed your product pages or showed other shopping signals without buying. Retargeting windows, exclusions and frequency caps control how often they see your ads.
Use campaign settings and audience signals to win new customers. New-to-brand reporting shows how much attributed activity comes from people who have not bought from your brand recently.
Where eligible, reconnect with previous customers to encourage repeat purchases. The approach depends on your replenishment cycle, customer behaviour and audience availability.
Our DSP framework connects strategy with execution, optimization and reporting.
We review your brand, products, customers, current advertising, budget and growth goals to see where DSP fits in your Amazon strategy.
We choose audience approaches, objectives, formats, creative requirements and measurement priorities, scaled to your budget.
We build campaigns around your objectives, set targeting and exclusions, prepare creative and confirm tracking and reporting before launch.
We monitor delivery, reach, frequency, engagement, attributed sales and other metrics, then refine audiences, bids, budgets, placements and creative.
We review performance against the original objectives and share findings, limitations and next steps, adding AMC analysis where it is available.
One process, from the first strategy call to ongoing reporting.
Schedule a CallDSP performance should be judged against each campaign's objective, not impressions or attributed sales alone. The metrics we review depend on the campaign's purpose and the reporting available.
No single metric tells the full story. We read results in the context of spend, margin, stock, attribution and what each campaign was designed to do.
Schedule a CallAs a full-service Amazon agency, Seller AURA runs DSP as part of your wider Amazon strategy, not as a separate programmatic project.
Every advertising activity gets a clear role, and performance data guides the next decision.
Schedule a Call+142% monthly revenue
The brand had strong reviews but flat sales. Advertising was spread across dozens of overlapping campaigns, and listings had not been updated in two years.
$214,600 additional annual revenue
Hijackers and broken variations were costing the brand the Buy Box and splitting its reviews.
3 markets live marketplaces
A successful UK brand wanted to grow internationally but had no experience with EU compliance or Arabic listings.
“Seller AURA took over an account that had stalled for over a year. Within a few months our campaigns were cleaner, our listings were better and sales were finally moving again. They tell us what they are doing and why.”
“The team sorted out hijackers and broken variations that we had struggled with for months. Communication is quick and clear, and the monthly reports are easy to follow.”
“Our Meta ads were burning money before Seller AURA got involved. The new creative and tracking changed everything, and they are always one step ahead with ideas.”
Our reporting ties campaign activity back to the objectives agreed at the start. Depending on setup and data availability, reports can cover:
Every task starts with a stated expectation and ends with a measured result. Both are written in numbers, so it is always clear whether a change worked.
Status values Pending · Measuring · Achieved · No impact
Rows shown are format examples. Your weekly report includes every task whose status is no longer Pending.
Reports explain what changed, what the data shows and which adjustments we are considering next.
Schedule a CallWe learn about your brand, products, current advertising, budget and goals, and whether DSP is the right next step.
We review your advertising and audience data and put together a DSP plan with objectives, audiences, formats and budget.
We build the campaigns, prepare creative, confirm tracking and launch the agreed campaigns.
We manage the campaigns day to day, refine them against the data and report on what changed and why.
Amazon DSP (demand-side platform) is Amazon's programmatic advertising platform. It lets advertisers buy display, video and audio ads and reach audiences on and off Amazon, using Amazon's shopping and browsing signals.
Sponsored Ads mainly capture shoppers who are already searching on Amazon. DSP reaches audiences across Amazon and other sites, which makes it useful for awareness, consideration and retargeting. The two work best together.
No. DSP is available to brands whether or not they sell on Amazon. Most of our DSP clients do sell on Amazon, because DSP can then use their product and shopping data most effectively.
It depends on your goals, audience size and how DSP is accessed. We will recommend a realistic test budget after reviewing your account. If DSP is not the right fit yet, we will say so.
AMC is Amazon's secure analytics environment. Where it is available, it allows deeper analysis of customer journeys, audience overlap and how DSP and Sponsored Ads work together.
Retargeting campaigns often show results within a few weeks. Awareness and consideration campaigns take longer to judge, because their effect on search and sales builds over time. We set expectations for each campaign at the start.
We charge a fixed monthly management fee, paid in advance, based on the scope of the campaigns. Your media spend is separate. You will see the full cost before you commit.
Talk to Seller AURA about Amazon DSP campaigns that work alongside your Sponsored Ads, listings and wider Amazon strategy.
