Vendor Central (1P) works very differently from Seller Central. Purchase orders, chargebacks, shortage claims, co-op fees, pricing, stock and retail operations all affect how profitable your Amazon channel is.
As a full-service Amazon agency, Seller AURA provides hands-on Vendor Central management across your 1P operation. We manage purchase orders, deductions, catalogue and content, advertising, account health, cases and reporting through one coordinated team.
It takes a minute and helps us see whether we are the right fit for your brand. No obligation either way.
Amazon Vendor Central management is for brands selling to Amazon through the first-party (1P) retail model. Seller AURA manages the key parts of a Vendor Central operation, including purchase orders, fulfilment coordination, chargebacks, shortage claims, deductions, pricing and margin analysis, catalogue and content, advertising, account health and cases. Bringing these together under one team gives you more control, clearer visibility of profitability and less day-to-day pressure.
Vendor Central is a wholesale relationship between your brand and Amazon. Amazon buys your products, sells them to customers and manages the retail side. That creates a different set of responsibilities from Seller Central. Your team has to manage purchase orders, fulfilment requirements, deductions, chargebacks, shortage claims, pricing discussions, catalogue information, advertising and ongoing communication with Amazon.
Seller AURA coordinates all of these areas under one team.
Schedule a CallOur Vendor Central management covers the operational, financial, advertising and account-management work needed to run a 1P Amazon business.
We review Vendor Central deductions and chargebacks, gather supporting documents and manage cases for eligible disputes.
We keep product information accurate and persuasive across your 1P catalogue.
We manage advertising for your 1P products alongside sales, stock and margin data.
We follow purchase orders from acknowledgement to delivery so issues are caught early.
We monitor the account and manage cases and communication with Amazon's vendor teams.
We report on the health and profitability of your 1P channel in plain language.
Every area is managed alongside the rest of your Vendor Central account.
Schedule a CallPurchase orders sit at the heart of the 1P relationship. We follow each PO from acknowledgement to delivery, so quantity, routing and shipping issues are caught early instead of turning into chargebacks or missed sales.
The goal is to keep the PO process organised and spot issues that could affect stock availability, deductions or future orders.
Schedule a CallDeductions can have a direct effect on the profitability of a Vendor Central account. We review chargebacks and other deductions, organise the supporting information and manage the dispute and case process. We work across:
Recovery depends on the deduction, the documentation and Amazon's review, so each case is handled on the evidence available.
Schedule a CallYour product catalogue is still a vital part of the Vendor Central operation. We manage product information and content across the account, including titles, descriptions, keywords, attributes, A+ Content and other content.
Content changes are planned as part of the wider account strategy, not treated as a stand-alone SEO task.
Schedule a CallAdvertising can grow visibility and sales within the 1P retail model. We provide Amazon advertising management alongside your Vendor Central operations, including Sponsored Products, Sponsored Brands, DSP, keyword targeting, bids, budgets, campaign structure and reporting.
Advertising decisions are made alongside sales, catalogue, stock and profitability data.
Schedule a CallVendor Central accounts need ongoing communication and problem-solving. We monitor account issues and manage cases and retail communication in areas such as:
We keep track of open issues, documents, responses and follow-up actions.
Schedule a CallSome brands sell entirely through Vendor Central, while others use Seller Central or a hybrid 1P and 3P model. Vendor Central gives you a wholesale relationship with Amazon. Seller Central gives you more direct control over pricing, stock and fulfilment. If your business uses both, Seller AURA can manage them together under one team.
Thinking about changing your account model? We will review your setup, goals, margins, catalogue and operations before recommending an approach.
Schedule a CallWe review your Vendor Central setup, catalogue, operations, advertising, deductions and current challenges.
We identify the areas that need attention, including PO management, deductions, pricing, content, advertising, account health and operations.
We build a practical management plan based on the account's current condition, your business goals and your catalogue.
Your dedicated team starts managing the agreed areas, including operations, cases, content, advertising and performance monitoring.
We report on account performance, completed work, open issues, deductions, advertising and recommended next actions.
+101.9% year-to-date revenue growth
The account was spending steadily but running at roughly a 35% ACoS. Efficiency and growth were pulling against each other: every push for more revenue drove the cost of advertising higher.
+42.5% revenue growth
The account had demand, but performance was held back by scattered campaign structure, unclear budget priorities and limited visibility of contribution margin.
−52% Real ACoS
Managing PPC by hand across a large catalogue and many marketplaces consumed operator time, bidding was reactive, and scaling put pressure on Real ACoS and gross margin.
“Seller AURA took over an account that had stalled for over a year. Within a few months our campaigns were cleaner, our listings were better and sales were finally moving again. They tell us what they are doing and why.”
“The team sorted out hijackers and broken variations that we had struggled with for months. Communication is quick and clear, and the monthly reports are easy to follow.”
“Our Meta ads were burning money before Seller AURA got involved. The new creative and tracking changed everything, and they are always one step ahead with ideas.”
Your reporting should make the state of the account easy to understand. Depending on the engagement, it can include:
Every task starts with a stated expectation and ends with a measured result. Both are written in numbers, so it is always clear whether a change worked.
Status values Pending · Measuring · Achieved · No impact
Rows shown are format examples. Your weekly report includes every task whose status is no longer Pending.
Reporting can be weekly, fortnightly or monthly, depending on the engagement.
Schedule a CallWe learn about your business, products, Vendor Central setup, current challenges and management needs.
Our team reviews the account and sets priorities across operations, finance, advertising, catalogue and account management.
Your dedicated team starts managing the agreed areas and puts the reporting and communication routine in place.
We keep managing purchase orders, deductions, cases, content, advertising, account health and reporting.
Purchase order management, chargeback and deduction management, pricing and margin analysis, catalogue and content management, advertising, account health, case management and performance reporting.
Vendor Central is Amazon's portal for first-party (1P) suppliers. Amazon buys your products wholesale through purchase orders, then sells them to customers as the retailer.
In Vendor Central, Amazon is your customer and controls the retail price. In Seller Central (3P), you sell directly to shoppers and control pricing, stock and fulfilment. Each model has different costs, risks and levels of control.
Yes. We track POs from acknowledgement to delivery, deal with exceptions and monitor fill rate, so issues are caught before they turn into chargebacks or lost sales.
Yes. We review deductions, gather supporting documents and dispute eligible cases. Recovery depends on the deduction type, the evidence available and Amazon's review, so we cannot guarantee a result for every case.
Yes. We manage Sponsored Products, Sponsored Brands, Sponsored Display and DSP for 1P vendors, alongside sales, stock and margin data.
It depends on your margins, operations and goals. We can review your current setup and give you an honest view of the pros and cons of 1P, 3P or a hybrid model.
We charge a fixed monthly fee, paid in advance, based on the size of the account and the areas we manage. You will see the exact fee before you commit.
Seller AURA manages purchase orders, deductions, content, advertising and account health for 1P brands through one coordinated team.
