Walmart Marketplace account management

From application and onboarding to listings, Walmart Connect advertising and WFS, we help brands grow on America's second-largest online marketplace.

Free and without obligation. Tell us about your store and we will send a tailored plan.

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What our clients say
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Client nameRole, Brand name
The challenge

Three problems that hold Walmart sellers back

Walmart Marketplace is growing, but it has its own approval process, content standards and performance rules.

01

Brands struggle to get approved

What holds brands back
Applications are rejected or delayed because of missing documents or marketplace history.

Each delay pushes back your first sale.

How we drive growth
We prepare your application and documentation to meet Walmart's requirements.

You start selling as soon as your account is approved.

02

Brands copy their Amazon listings across

What holds brands back
Walmart uses different content rules and its own listing quality score.

Copied listings often score poorly and rank low.

How we drive growth
We map your catalogue and rewrite content for Walmart search and quality standards.

Your listing quality score improves, and so does visibility.

03

Brands miss the Buy Box and fast delivery badges

What holds brands back
Price, stock and delivery speed decide who wins the sale on Walmart.

Without fast shipping, products lose out to competitors.

How we drive growth
We manage pricing, stock and Walmart Fulfillment Services where it makes sense.

More of your listings qualify for the Buy Box and fast delivery tags.

Our approach, explained

What changes when we manage your Walmart account

We run Walmart as its own channel, not as a copy of Amazon.

TopicThe usual approachHow Seller AURA runs it
OnboardingApplication submitted and hoped forDocumentation prepared to Walmart's requirements
ListingsCopied from AmazonContent written for Walmart search and quality score
FulfilmentSeller-fulfilled by defaultWFS used where it improves delivery and Buy Box
How success is measuredSales volumeProfit, listing quality and seller scorecard
Results

Walmart results from our clients

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Results are published only with the client's permission and the figures to support them.

What we do

How we grow your Walmart sales

Everything that goes into your Walmart programme, from application to ongoing growth.

  1. 1

    Application support

    Documentation and application prepared for approval.

  2. 2

    Catalogue set-up

    Items created or mapped from your Amazon catalogue.

  3. 3

    Content optimization

    Titles, descriptions and attributes for Walmart search.

  4. 4

    Advertising

    Sponsored Search and display campaigns managed.

  5. 5

    WFS set-up

    Inventory sent to Walmart Fulfillment Services.

  6. 6

    Performance monitoring

    Seller scorecard and policy compliance tracked.

Your team

Your dedicated Walmart team

The specialists who work on your account from day one, each focused on one part of your growth.

Walmart Account Manager

Runs your account, sets priorities and reports on results.

Catalogue Specialist

Sets up items, maps your catalogue and improves listing quality.

Advertising Specialist

Manages Sponsored Search and display campaigns.

Operations Specialist

Handles WFS shipments, stock and seller scorecard metrics.

Where we work

Built for the markets you sell in

We work with brands selling in the UK, the UAE and the US. Each market gets its own research, pricing and content, so your products reach customers in the way they expect to buy.

United KingdomUnited Arab EmiratesUnited States
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Why us

Why brands choose Seller AURA for Walmart

One team across every channel

Ads, stores, marketplaces, creative and retention are handled by one agency, so every part of your growth plan pulls in the same direction.

Experienced specialists

Our team has seven years of experience growing brands across the UK, UAE and US, and the people you meet are the people who do the work.

A fixed monthly fee

You know exactly what you pay each month before any work starts. No hidden extras and no fees that rise with your ad spend unless agreed upfront.

Reporting you can act on

Regular updates and a monthly report that shows what was done, what it achieved and what comes next, in plain English.

How we start working together

Before you pay anything, you will know exactly what we would do, who would do it and what it costs.

1

Request your free marketing plan

Tell us about your brand, the channels you sell on and where you feel stuck. We review it and tell you honestly whether we can help.

2

Receive your plan

We send a plan tailored to your business: the work we would do, the team who would do it and the monthly fee.

3

Meet your team and begin

You meet the specialists who will run your account before you sign. Once agreed, we start with the highest-impact work first.

FAQ

Frequently asked questions about Walmart

Cannot see your question? We will answer it in your free marketing plan.

Who can sell on Walmart Marketplace?

Walmart requires an established business, a US business presence or approved international registration, and a track record of marketplace or e-commerce sales.

Can I use my Amazon listings?

We can use your Amazon content as a starting point, then adapt it to Walmart's requirements.

Do you manage Walmart advertising?

Yes, through Walmart Connect Sponsored Search and display.

What is WFS?

Walmart Fulfillment Services stores, picks and ships your orders, similar to Amazon FBA.

Is there a long-term contract?

We work on a fixed monthly fee, paid in advance. The notice period and any minimum term are set out clearly in your agreement before work starts.

Can you connect Walmart to our existing systems?

Yes. We can connect Walmart to Shopify, multichannel tools or your inventory system so stock and orders stay in sync.

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James AlaricFounder, Seller AURA

Ready to grow your Walmart results?

Work with a team that plans around your margins, does the work properly and reports in plain English. Start with a free marketing plan.

Get a Free Marketing Plan

See what Walmart could add to your sales

Tell us about your business and we will send a tailored Walmart plan, free of charge.