Accounting and bookkeeping for e-commerce sellers

Accurate books, clear profit reporting and VAT-ready records for sellers on Amazon, Shopify and other marketplaces, so you always know your real numbers.

Free and without obligation. Tell us about your store and we will send a tailored plan.

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What our clients say
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Client nameRole, Brand name
The challenge

Three problems that make e-commerce accounts unreliable

Marketplace payouts are complicated. Most online sellers we speak to are not sure what their real profit is.

01

Brands record payouts instead of sales

What holds brands back
A single Amazon or Shopify payout mixes sales, fees, refunds and reimbursements.

Booking the payout as one figure hides what actually happened.

How we drive growth
We reconcile every settlement line by line.

Your accounts show sales, fees and refunds separately and correctly.

02

Brands do not know profit by product or channel

What holds brands back
Overall profit looks fine while some products or channels lose money.

Advertising and stock decisions are made without the full picture.

How we drive growth
We report profit by product and by channel every month.

You can see where you make money and where you do not.

03

Brands leave VAT and year-end to the last minute

What holds brands back
Records are pulled together in a rush before deadlines.

Errors and late filings lead to penalties and stress.

How we drive growth
We keep records up to date every month and prepare what your accountant needs.

Deadlines arrive with the work already done.

Our approach, explained

What changes when we look after your books

We specialise in e-commerce, so we understand how marketplace and store payouts work.

TopicThe usual approachHow Seller AURA runs it
PayoutsBooked as a single figureReconciled line by line
StockCounted once a yearCost of goods tracked every month
ReportingYear-end accounts onlyMonthly P&L by product and channel
VAT and year-endPrepared at the deadlineRecords ready for your accountant
Results

Accounting & Bookkeeping results from our clients

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Results are published only with the client's permission and the figures to support them.

What we do

How we keep your numbers accurate

Everything that goes into your monthly bookkeeping service.

  1. 1

    Bookkeeping

    Monthly bookkeeping in Xero or QuickBooks.

  2. 2

    Reconciliation

    Amazon, Shopify, eBay and Etsy payouts reconciled.

  3. 3

    VAT records

    Records prepared for your VAT returns.

  4. 4

    Management reports

    Monthly P&L and key performance figures.

  5. 5

    Inventory accounting

    Stock and cost of goods tracked accurately.

  6. 6

    Accountant liaison

    Year-end records prepared for your accountant.

Your team

Your dedicated Accounting & Bookkeeping team

The specialists who work on your account from day one, each focused on one part of your growth.

E-commerce Bookkeeper

Records transactions and reconciles payouts from every channel.

Reconciliation Specialist

Checks marketplace settlements, fees and refunds against your records.

Management Accountant

Prepares monthly reports and explains what the numbers mean for your business.

Client Account Manager

Your main point of contact, who keeps deadlines and requests on track.

Where we work

Built for the markets you sell in

We work with brands selling in the UK, the UAE and the US. Each market gets its own research, pricing and content, so your products reach customers in the way they expect to buy.

United KingdomUnited Arab EmiratesUnited States
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Why us

Why brands choose Seller AURA for Accounting & Bookkeeping

One team across every channel

Ads, stores, marketplaces, creative and retention are handled by one agency, so every part of your growth plan pulls in the same direction.

Experienced specialists

Our team has seven years of experience growing brands across the UK, UAE and US, and the people you meet are the people who do the work.

A fixed monthly fee

You know exactly what you pay each month before any work starts. No hidden extras and no fees that rise with your ad spend unless agreed upfront.

Reporting you can act on

Regular updates and a monthly report that shows what was done, what it achieved and what comes next, in plain English.

How we start working together

Before you pay anything, you will know exactly what we would do, who would do it and what it costs.

1

Request your free marketing plan

Tell us about your brand, the channels you sell on and where you feel stuck. We review it and tell you honestly whether we can help.

2

Receive your plan

We send a plan tailored to your business: the work we would do, the team who would do it and the monthly fee.

3

Meet your team and begin

You meet the specialists who will run your account before you sign. Once agreed, we start with the highest-impact work first.

FAQ

Frequently asked questions about Accounting & Bookkeeping

Cannot see your question? We will answer it in your free marketing plan.

Do you file tax returns?

We prepare accurate, reconciled records and work alongside your accountant or a qualified partner for filing.

Which software do you use?

Mainly Xero and QuickBooks, with connectors such as A2X or Link My Books for marketplace data.

Can you catch up on past months?

Yes. We offer catch-up bookkeeping to bring your records up to date.

Do you work with sellers outside the UK?

Yes, we support sellers in the UK, US and UAE.

Can you work with our existing accountant?

Yes. We keep your books up to date each month and prepare the records your accountant needs for VAT and year-end.

Is there a long-term contract?

We work on a fixed monthly fee, paid in advance. The notice period and any minimum term are set out clearly in your agreement before work starts.

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James AlaricFounder, Seller AURA

Ready to grow your Accounting & Bookkeeping results?

Work with a team that plans around your margins, does the work properly and reports in plain English. Start with a free marketing plan.

Get a Free Marketing Plan

See what clear numbers could do for your business

Tell us about your business and we will send a tailored Accounting & Bookkeeping plan, free of charge.