Amazon Account Management Services

Running an Amazon account takes far more than keeping products live and watching sales. PPC, listings, catalogue, inventory, account health, cases and promotions all need attention, every week.

As a full-service Amazon agency, Seller AURA brings all of this together under one dedicated team. We manage your Seller Central or Vendor Central account, coordinate every part of the operation and keep the account moving towards your business goals.

  • Trusted by growing brands
  • 7+ years on Amazon
  • UK · US · UAE marketplaces
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It takes a minute and helps us see whether we are the right fit to grow your brand. No obligation either way.

We reply within one working day. Fixed monthly fee, no long contracts.

At a glance

Seller AURA provides full-service Amazon account management for sellers and brands that need ongoing support across their Amazon operations. One coordinated team manages PPC, listings, SEO, catalogue, inventory, A+ Content, Brand Stores, account health, promotions and day-to-day tasks. We support both Seller Central and Vendor Central accounts, with a dedicated account manager backed by specialists. The aim is simple: an Amazon account that is organised, closely monitored and actively managed in line with your wider business goals.

Full-service Amazon Account Management for Sellers & Brands

Amazon account management means having an experienced team responsible for the ongoing running of your Amazon business. We manage every part of your account as one plan, rather than treating PPC, listings, inventory, catalogue and operations as separate jobs.

Our account management services support:

  • New sellers building their first Amazon operation
  • Growing brands handling more sales and more products
  • Established brands with complex Amazon operations
  • High-volume sellers who need ongoing strategic oversight
  • Wholesale and Vendor Central businesses
  • Brands that want one team to run Amazon day to day

As a full-service Amazon agency, Seller AURA provides the strategy, execution, monitoring and coordination needed to keep your Amazon account moving forward.

Get My Free Account Audit

What Amazon Account Management Actually Includes

Account management is ongoing work, not a quick check when something goes wrong. Our team monitors performance continuously, spots issues early, carries out planned changes and coordinates every area of the business. This includes:

  • PPC management and optimization
  • Listing optimization and Amazon SEO
  • Catalogue management
  • A+ Content and Brand Store management
  • Inventory and FBA management
  • Product launches
  • Account health and compliance monitoring
  • Case management and issue resolution
  • Brand protection
  • Reporting and performance analysis
  • Ongoing Amazon operations
  • Get My Free Account Audit

Everything We Manage Across Your Amazon Account

  1. 01

    Amazon PPC Management

    Sponsored Products, Sponsored Brands and Sponsored Display campaigns, including structure, keyword targeting, bids, budgets and search-term analysis. Where it makes sense, we add Amazon DSP to the wider advertising plan.

  2. 02

    Listing Optimization & Amazon SEO

    Keyword research, titles, bullet points, descriptions, back-end search terms and images, all improved to lift search visibility and conversion.

  3. 03

    Catalogue Management

    Accurate product data, variations, parent–child relationships and attributes, with listing errors and suppressions fixed at the source.

  4. 04

    A+ Content & Brand Store

    A+ Content and Brand Store updates that keep your Amazon presence in line with your brand, range and campaigns.

  5. 05

    Product Launches & Promotions

    Listing preparation, keyword strategy, launch PPC, coupons and deals planned together for every new product.

  6. 06

    FBA Inventory & Reimbursements

    Restock planning, FBA capacity and fee control, plus regular checks for lost, damaged or incorrectly charged inventory.

  7. 07

    Account Health & Compliance

    Daily checks on account health, policy warnings, performance notifications and cases, resolved before they affect sales.

  8. 08

    Ongoing Amazon Operations

    From routine tasks to larger projects, we handle the ongoing work that keeps your Amazon business organised and moving.

Seller Central & Vendor Central Account Management

We support both of Amazon's main account models.

Seller Central Management

For 3P sellers, we manage advertising, listings, catalogue, FBA, inventory, account health, promotions and every other Seller Central task.

Vendor Central Management

For 1P brands, we coordinate Vendor Central operations alongside advertising, catalogue, content, purchase orders and wider Amazon management.

We adapt our approach to how your account is structured, rather than running the same process for every seller.

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Your Dedicated Amazon Account Manager

You get a dedicated account manager who is your main point of contact for everything Amazon.

Your account manager works with our specialists in PPC, SEO, content, catalogue, inventory and operations. You have one person to talk to, while experts handle the areas that need deeper knowledge.

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Your account manager keeps track of
  1. 01Current account priorities
  2. 02Ongoing tasks and projects
  3. 03Performance changes
  4. 04Account issues
  5. 05Strategic initiatives
  6. 06Reporting and recommendations
  7. 07Communication between our specialists

What Full-service Amazon Account Management Delivers

The value of full-service management comes from every part of your Amazon business working together. PPC data can reveal listing or product problems. Inventory planning can allow for advertising demand. Catalogue changes can be coordinated with listings and ads. Account health issues can be dealt with before they turn into bigger operational problems.

Instead of managing each area on its own, our team looks at how every part of the account affects the others.

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Amazon Account Management Pricing

Pricing depends on the scope of work, account size, number of products, sales volume, advertising activity and the level of support you need. Depending on the account, our management is structured as:

  • A fixed monthly management fee, paid in advance
  • A scope-based package for multi-brand or multi-marketplace accounts
  • A one-off set-up or recovery project, with 50% paid upfront

We review your account and requirements before recommending the right engagement. Month to month, with no long-term contracts.

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Amazon Account Management Results

Our account management work covers different categories, business models and stages of Amazon growth.

+101.9% Year-to-date revenue growth for a UK private-label brand, while ACoS fell from about 35% to 8.22%

+101.9% year-to-date revenue growth

Year-to-date revenue growth for a UK private-label brand, while ACoS fell from about 35% to 8.22%

The account was spending steadily but running at roughly a 35% ACoS. Efficiency and growth were pulling against each other: every push for more revenue drove the cost of advertising higher.

PPCListingsAccount Management
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$7.72M+ Annual revenue across a 21-brand Amazon 3P portfolio, with advertising at 8.24 ROAS

$7.72M+ annual revenue

Annual revenue across a 21-brand Amazon 3P portfolio, with advertising at 8.24 ROAS

Scaling to 21 brand accounts introduced operational complexity across margins, repeat purchases, Buy Box stability and inventory, with SEO, PPC, pricing and stock managed as separate functions.

Brand RegistryPPCAMCReimbursements
Read full case study
+42.5% Revenue growth for a supplement portfolio, from $570K to $813K in a 9-month window

+42.5% revenue growth

Revenue growth for a supplement portfolio, from $570K to $813K in a 9-month window

The account had demand, but performance was held back by scattered campaign structure, unclear budget priorities and limited visibility of contribution margin.

PPCAccount Management
Read full case study
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The Team Managing Your Amazon Account

Your account is supported by experienced Amazon specialists across management, advertising, operations, SEO, catalogue and content.

Photo

James Alaric

Founder

James leads strategy across Seller AURA's Amazon accounts and works closely with clients on their growth plans.

7+ years in e-commerce · UK, US and UAE marketplaces
Photo

Team Member Name

Head of Amazon Advertising

Leads PPC strategy across Sponsored Products, Sponsored Brands, Sponsored Display and DSP.

Experience and key figures to be added
Photo

Team Member Name

Head of Account Management

Oversees account management, listings, catalogue and client communication across our accounts.

Experience and key figures to be added
Photo

Team Member Name

Head of Operations

Runs Amazon operations, processes and quality control so every account is managed consistently.

Experience and key figures to be added

What Clients Say

“Seller AURA took over an account that had stalled for over a year. Within a few months our campaigns were cleaner, our listings were better and sales were finally moving again. They tell us what they are doing and why.”
SClient NameFounder, Skincare Brand (UK)
“The team sorted out hijackers and broken variations that we had struggled with for months. Communication is quick and clear, and the monthly reports are easy to follow.”
HClient NameDirector, Home & Kitchen Brand (US)
“Our Meta ads were burning money before Seller AURA got involved. The new creative and tracking changed everything, and they are always one step ahead with ideas.”
WClient NameCo-founder, Womenswear Brand

The Numbers, Straight From the Account

Reporting & Account Visibility

You should always know what is happening in your Amazon account. Our reporting covers:

  1. 01
    Sales and revenue performanceHow the account is trending.
  2. 02
    ACoS, TACoS and ROASAdvertising efficiency for the period.
  3. 03
    New-to-brand performanceNew customers tracked separately from repeat buyers.
  4. 04
    Listing and catalogue changesWhat changed, and why.
  5. 05
    Inventory statusStock on top SKUs, flagged before it runs low.
  6. 06
    Account healthStatus and any notifications that need action.
  7. 07
    Key issues and resolutionsCases opened and resolved.
  8. 08
    Recommended next actionsWhat we plan to work on next.
How every task is reported

Outcome tracking and outcome logging

Every task starts with a stated expectation and ends with a measured result. Both are written in numbers, so it is always clear whether a change moved the account or not.

TaskOutcome trackingOutcome loggingStatus
Campaign restructureExpect ACoS down 10% within 14 daysACoS 31% → 27% (−4 pts).Achieved
Suppressed listing fixExpect suppressed ASINs reinstated within 5 days4 of 4 ASINs reinstated.Achieved
Reimbursement claimsExpect eligible claims filed within 7 days£1,560 recovered across 12 claims.Achieved
Listing refreshExpect conversion rate up 0.8 pts within 21 daysConversion rate up 0.5 pts so far.Measuring
Reorder planning on top SKUsExpect no stock-outs on top 10 SKUs over 30 days0 stock-outs on top 10 SKUs.Achieved

Status values Pending · Measuring · Achieved · No impact
Rows shown are format examples. Your weekly report includes every task whose status is no longer Pending.

Our reporting shows both how the account is performing and what we are doing to improve it.

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How Our Amazon Account Management Works

  1. Day 1

    Discovery & Account Review

    We learn about your products, business model, current challenges, goals and how your Amazon operation runs today.

  2. Days 2–5

    Audit & Roadmap

    Our team reviews the account and sets priorities across advertising, listings, catalogue, inventory, account health and operations.

  3. Week 2

    Account Takeover

    We start on the agreed priorities and put the ongoing management routine in place.

  4. Ongoing

    Active Management

    Your account manager and specialists monitor performance, make changes, resolve issues and work towards your business goals.

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Frequently Asked Questions

What is included in Amazon account management?

Our full-service Amazon account management covers advertising, listings and SEO, catalogue management, A+ Content and Brand Stores, inventory and FBA, account health, promotions, reporting and the day-to-day running of the account.

Do you manage both Seller Central and Vendor Central?

Yes. We manage 3P Seller Central accounts, 1P Vendor Central accounts and hybrid set-ups, and adapt our approach to how each account is structured.

Will I have a dedicated Amazon account manager?

Yes. Every client has a dedicated account manager who is your main point of contact and coordinates our specialists in PPC, content, catalogue and operations.

Can you take over an existing Amazon account?

Yes. Most of our clients come to us with an established account. We start with a full audit, then take over in a planned way so nothing that is working gets disrupted.

How much does Amazon account management cost?

We charge a fixed monthly fee, paid in advance, based on the scope of work, number of products and marketplaces. You will see the exact fee in your proposal before you commit.

Which marketplaces do you work in?

We manage accounts on Amazon UK, Europe, the US and the UAE, and can support expansion into new marketplaces.

Is there a minimum contract?

No. We work month to month. We suggest giving any new strategy around three months to show its full effect, but you are never locked in.

Ready to hand your Amazon account to one dedicated team?

Request a free account audit and we will show you exactly where your account can grow, with no obligation.