Most shoppers never scroll past the first page of Amazon results. If your listings are not built around the words customers actually search for, good products stay hidden.
Seller AURA's Amazon SEO services combine keyword research, listing copywriting and ongoing refinement. We help your products show up for relevant searches and give shoppers the information they need to buy with confidence.
Share a few details and we will review your listings for missing keywords and quick wins. No obligation either way.
Seller AURA is a full-service Amazon agency offering Amazon SEO and listing optimization for brands in the UK, US, Europe and the UAE. We research the keywords your customers use, rewrite titles, bullets, descriptions and backend search terms around them, and keep refining the listings as search behaviour and competition change.
Every part of the listing that affects search visibility and conversion, handled by one team.
We find the search terms your customers actually use, including long-tail and problem-based phrases, and rank them by relevance, volume and buying intent.
Clear, readable titles that lead with the most important keywords and product details, written to Amazon's style rules for your category.
Bullets and descriptions that answer the questions shoppers have before they buy, while covering the secondary keywords your title cannot fit.
Backend fields filled with relevant synonyms, alternative spellings and terms that do not belong on the visible listing, within Amazon's byte limits.
Practical guidance on images, infographics and A+ modules so the listing explains the product clearly and supports conversion.
A review of the listings ranking above you: the keywords they cover, how they position the product and where you can stand out.
Most of Amazon SEO happens on the listing itself: the title, bullets, description, backend terms, images and A+ Content. Where it fits your plan, we also look at external traffic from social media, email and your own website. Sales from outside Amazon add to your total sales, which can support organic rank alongside a well-optimized listing.
Find out which on-listing improvements would make the biggest difference to your products.
Get My Free SEO AuditMore shoppers now ask Amazon's AI assistant, Rufus, questions such as "which blender is easiest to clean?" instead of typing short keywords. Rufus draws on your listing, reviews and customer questions to answer them, so clear and complete product information matters more than ever.
We optimize listings so AI shopping tools can understand them. No agency can guarantee how Rufus will rank or recommend a product.
Get My Free SEO AuditYour products appear for the searches that matter, including terms you were missing, not just the obvious head keywords.
Shoppers find the answers they need on the listing, which builds confidence and reduces the reasons to look elsewhere.
Better relevance and conversion support organic rank, so you rely less on paid advertising for every sale.
SEO and PPC inform each other. Converting search terms from your ads guide the listing, and a stronger listing makes your ads more efficient.
Get My Free SEO AuditWe review your current listings, keyword coverage, organic rank and conversion data to see where the gaps are.
We build a keyword list for each product and map every term to the title, bullets, description or backend fields.
We rewrite titles, bullets, descriptions and backend search terms, and agree every change with you before it goes live.
We recommend changes to images, infographics and A+ Content so the visuals support the written listing.
We track keyword rank, sessions and conversion, then refine the listings as search trends and competitors change.
Our free audit shows the keywords you are not covering and the content changes we would make first.
Listing and keyword work across different categories and marketplaces.
+142% monthly revenue
The brand had strong reviews but flat sales. Advertising was spread across dozens of overlapping campaigns, and listings had not been updated in two years.
$214,600 additional annual revenue
Hijackers and broken variations were costing the brand the Buy Box and splitting its reviews.
3 markets live marketplaces
A successful UK brand wanted to grow internationally but had no experience with EU compliance or Arabic listings.
“Seller AURA took over an account that had stalled for over a year. Within a few months our campaigns were cleaner, our listings were better and sales were finally moving again. They tell us what they are doing and why.”
“The team sorted out hijackers and broken variations that we had struggled with for months. Communication is quick and clear, and the monthly reports are easy to follow.”
“Our Meta ads were burning money before Seller AURA got involved. The new creative and tracking changed everything, and they are always one step ahead with ideas.”
We review your product listings, current keyword coverage, organic visibility and the priorities for optimization.
We identify the most relevant keyword opportunities and agree a prioritised plan for listing updates.
We start implementing the agreed changes across titles, bullets, descriptions, backend terms and other listing content.
We track the agreed performance indicators, review the effect of each change and refine the plan. Timelines depend on catalogue size, account access, approvals and the scope of work.
Amazon SEO is the process of optimizing product listings so they appear for relevant searches on Amazon. It combines keyword research, listing content and ongoing review to improve organic visibility and help shoppers understand the product quickly.
Keyword research, title, bullet and description optimization, backend search terms, image and A+ Content recommendations, competitor analysis and regular reporting on rank, sessions and conversion.
SEO improves your organic position by making listings more relevant and persuasive. PPC buys visibility through paid ads. The two work best together: PPC search term data shows which keywords convert, and a stronger listing makes every ad click more likely to turn into a sale.
Indexing for new keywords can happen within days, but organic rank usually builds over several weeks as sales and conversion improve. We normally review progress over the first 60 to 90 days. We cannot promise a specific rank, because Amazon's algorithm and competition are outside anyone's control.
Both. We can audit your listings and hand over a written plan for your team, or we can carry out the full optimization and manage it month to month.
Yes. We write clear, factual listings that answer real shopper questions, which helps AI shopping assistants such as Rufus understand your products. No agency can guarantee how Rufus will recommend a product.
Yes. A well-optimized listing is one of the most cost-effective improvements a new or small brand can make. We scope the work to the size of your catalogue and budget.
Yes. We optimize listings for Amazon UK, the US, Europe and the UAE, with keyword research carried out separately for each market and language.
Yes. Copywriting is a core part of the service. Our writers produce titles, bullets, descriptions and A+ copy that read naturally for shoppers while covering the keywords that matter.
Yes. Most of our SEO work is on established listings. We start with an audit to find missing keywords and weak content, then prioritise the products where improvements will make the biggest difference.
Seller AURA combines keyword research, listing optimization and conversion-focused copywriting to help your products reach the right shoppers and build stronger organic visibility.
