A 35x PPC sales jump in 60 days
Seller AURA turned a near-dormant MINIBREW account into a working sales funnel, growing PPC sales 35x and total sales 15x in two months through listing optimisation, keyword research and campaigns built from the ground up.
The account
MINIBREW makes tools for people who brew beer at home: mash paddles, thermometers, airlocks and other essentials. The products are simple and well made, but like many small brands on Amazon, they were getting lost.
In January 2025 MINIBREW partnered with Seller AURA to turn things around, not only with advertising but by positioning the brand better and telling its story clearly.
What was holding growth back
Almost no traction
Sales were $219 for the month.
PPC barely used
Just $18 in ad spend and $79 in ad-attributed sales.
Unoptimised listings
Listings were functional, with no clear messaging or brand presence.
No data to learn from
No campaigns and no performance history.
How Seller AURA approached it
Rewrote titles and bullets
Focused on what buyers care about: material, size and what each tool is used for.
Keyword research from real data
Targeted low-competition, high-conversion terms found in Amazon search data.
Manual campaigns from the ground up
One ad group per product, segmented match types and separate keyword clusters for accessories and core tools.
Daily monitoring
Paused anything not converting within 5–7 clicks and doubled down on keywords with strong CTR.
Clearer product images and coupons
Image templates guided by customer reviews, and coupons to build early momentum.
What changed
| Metric | January 2025 | March 2025 | Change |
|---|---|---|---|
| Total sales | $219 | $3,304 | 15x |
| PPC sales | $79 | $2,812 | 35x |
| Ad spend | $18 | $766 | Scaled |
| ACoS | 23.47% | 27.27% | Held near 27% |
- Total sales reached $3,304 by March 2025, a 15x increase in two months.
- ACoS held at around 27% during the first real months of testing and scaling.
- The account moved from a passive listing page to a working sales funnel, with more sessions and better conversion.
Straight from the account
Unedited screenshots from Amazon Seller Central, the Advertising Console and the account's reporting tools, with date ranges left visible.
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