$53K+ in revenue in two months, from a brand-new store
Aura Select is a UAE platform for premium streetwear, designer collaborations and limited drops. The site had only just gone live, with no pixel history, no audiences and no data. Seller AURA ran Meta and Google side by side from the start.
The brand
Some shoppers search for a specific drop and want it now. Others browse and need to be sold on a piece first. Both show up in the same account.
With a store that had just launched, every campaign had to learn from zero, and budget had to move quickly to whatever was converting.
What was holding growth back
Drops move fast
Limited releases need quick, aggressive demand capture before stock or interest moves on.
Two channels, one budget
Meta and Google ran together, so budget had to shift quickly to what converted.
Spend discipline
Low-volume, aspirational campaigns needed an honest read, not more spend on momentum.
Starting from zero
No history, no audiences and no pixel data to learn from.
How Seller AURA approached it
A Meta campaign for every drop
Each major release had its own campaign, so creative, copy and budget pacing matched the urgency of that drop.
Shopping first on Google
The audience browses visually before searching by name, so Shopping led. The general Shopping campaign was the best performer on Google.
Fixed the foundations
Found and fixed the client-side rendering issue that stopped the sitemap generating, opened the site to AI crawlers and added category content for AI discovery.
What changed
| Metric | Result | Detail |
|---|---|---|
| Total revenue | $53K+ | AED 195K+ |
| Blended ROAS | 4.76x | Meta and Google combined |
| Meta ROAS | 6.04x | $37K+ revenue (AED 138K+) |
| Google ROAS | 2.58x | $15K+ revenue (AED 57K+) |
| Top Meta campaign | 10.45x | Pre-order sales, $20K+ revenue (AED 76K+) |
| Top Google campaign | 8.98x | Shopping, $8.3K+ conversion value (AED 30.7K+) |
| Lowest cost per purchase | ~$14 | Meta (AED 50) |
| Blended CAC | $51 | AED 189 per new customer |
- From a store with no pixel history or audiences on day one to $53K+ in revenue by the end of month two.
- Drops got dedicated campaigns while everyday categories stayed always-on.
Dollar figures are converted from AED at a fixed rate of 3.6725 AED to $1.
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