Turning $3K into $94K on Meta at 31 ROAS
A Shopify fashion brand selling high-end dresses was ready to scale paid acquisition. Seller AURA was already running Google Performance Max for the brand and expanded into Facebook and Instagram advertising, built from scratch.
The brand
The brand sells high-end dresses, typically priced between $300 and $500, through its Shopify store. With strong products and a healthy margin, it was a natural fit for Facebook and Instagram advertising.
Seller AURA had been running three Google Performance Max campaigns for several months, and the engagement expanded to launch Meta advertising and build a full paid-media growth engine.
What was holding growth back
Profitable new-customer growth
The goal was to acquire new customers at a strong return, not just re-sell to existing buyers.
Keep CPA within margin
Acquisition costs had to stay well within the margins on $300–$500 garments.
Hold performance through a sale
Results needed to stay strong during and after a four-day semi-annual sale.
How Seller AURA approached it
Meta campaigns from scratch
Interest-based and lookalike audiences, with only 11% of the monthly budget on retargeting to focus on new customers.
Rotating creative
A continuously refreshed mix of videos, images and carousels featuring new products.
Performance Max by collection
Three PMax campaigns on Google, each featuring a different collection.
What changed
| Channel | Spend | Sales | ROAS |
|---|---|---|---|
| Facebook & Instagram | $3,032.80 | $94,321.44 | 31.10 |
| Google Ads (Performance Max) | $850 | ~$107,000 | — |
- Meta: $3,032.80 in spend produced 249 purchases and $94,321.44 in sales in a single month.
- Meta CPA averaged $12.17 and stayed below $29 during and after the semi-annual sale.
- Google Performance Max: $850 in spend drove 245 conversions and roughly $107,000 in conversion value over 30 days.
- Over 54% of purchasers were new customers, and Shopify online sales were up more than 64% year on year.
Straight from the account
Screenshots from the ad platforms, search results and the work itself.
The brand name is not disclosed.
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