12.55x ROAS on Meta in two months
Mimamsaa is a premium Indian label making handcrafted fashion for buyers in the US, Canada, the UK, Europe, Australia and India. Seller AURA split its Meta account by market and made the website readable for AI search.
The brand
A premium brand selling across five markets needs tight control over every campaign, and a website that search engines and AI assistants can read.
The goal was to run campaigns more efficiently, increase purchases, lower acquisition costs and make the brand easier to find in search and AI answers.
What was holding growth back
Rising acquisition costs
In a premium category, the cost to win each customer can rise quickly.
Many markets
Each country needed its own targeting and budget.
Discoverability
Site structure affected how Google and AI tools found the brand, and how paid traffic converted.
How Seller AURA approached it
Split the account by market
Separate campaigns for India, the US, Canada, Australia and the UK/EU, each with its own budget and targeting.
Retargeting in every market
Retargeting and conversion campaigns in each geography reached high-intent shoppers and drove most purchases.
Made the site readable for AI search
Opened robots.txt to the major AI crawlers, added an llms.txt file and fixed the H1 and heading structure across pages.
What changed
- Across all 16 ad sets from 1 February to 3 April 2026, Meta returned 12.55x ROAS.
- India Retargeting reached 29.71x, Canada Retargeting 15.94x and US Retargeting 12.77x.
- Market-level ROAS: 24.30x in India and 11.56x in the US.
“ROI better than we expected. For a premium brand like ours they sure got the strategy right. The team is also helpful and clear with communications.”
Team, Mimamsaa
Straight from the account
Screenshots from the ad platforms, search results and the work itself.
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