Lifting Google Ads ROAS with a six-week account rebuild
Same products, similar ads and similar monthly spend. The difference was how the Google Ads account was organised underneath, and the documented numbers moved with it.
The brand
In 2024, under previous management, the account ran at 4.79x blended ROAS. Monthly spend stayed similar across both periods, so organisation was the variable.
Seller AURA rebuilt the account in six weeks and managed it from January 2025.
What was holding growth back
Structure, not spend
Monthly spend was similar across both periods, so the organisation of the account was the issue.
Loose organisation
Campaigns, products and targets did not match how the catalogue actually sells.
How Seller AURA approached it
Rebuilt the structure
Reorganised the account so campaigns, products and targets matched how the catalogue sells.
Aligned targets
Reset bidding targets to the role of each campaign.
Held spend steady
Kept monthly spend at a similar level (about AU$7K), so structure was the variable, not budget.
Documented both periods
Reported the previous and subsequent periods exactly as recorded.
What changed
| Period | Managed by | Blended ROAS |
|---|---|---|
| Jan – Dec 2024 | Previous management | 4.79x |
| Jan 2025 – May 2026 | Seller AURA | 6.05x |
- Blended ROAS rose from 4.79x to 6.05x, a 26% relative lift.
- AU$755K in attributed revenue on AU$124.8K of managed spend across the Seller AURA period.
Straight from the account
Screenshots from the ad platforms, search results and the work itself.
All figures are in Australian dollars. The two periods differ in length and span different calendar years and seasonal cycles, so they are shown exactly as recorded and are not a controlled comparison. Campaign names are withheld under client NDA.
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