Making seven Google Ads campaigns each answer for their own job
At more than $1M in managed spend, a vague account structure is expensive. Seller AURA restructured an 8-figure home brand's Google Ads so every campaign is measured against the role it plays, and budget follows real contribution.
The brand
This 8-figure home and lifestyle brand runs a large Google Ads account. At this spend level, a loose structure quietly costs money.
The work was making every campaign answer for its own job, so budget could follow the role each campaign actually plays.
What was holding growth back
Different jobs, one target
Campaigns with very different jobs were all held to one ROAS target.
Overlapping searches
Several campaigns covered the same searches and competed with each other.
Category-level titles
Product titles were written at category level, not SKU level.
Stale bidding targets
Some targets dated from an earlier version of the account.
How Seller AURA approached it
Targets reset by role
Each campaign's ROAS target was reset to match the job it does in the account.
Query responsibilities separated
Negatives and exclusions defined which campaign owns which searches, ending the overlap.
Titles rewritten at SKU level
Product titles rewritten at SKU level for relevance and cleaner matching.
Budget reviewed by contribution
Budget reviewed against each campaign's real contribution, not a blanket target.
What changed
- From 1 January to 31 May 2026, Google Ads returned 4.06x blended ROAS on $1.07M of managed spend across 7 campaigns.
- Platform-attributed revenue for the period was $4.33M.
- Campaign ROAS now runs from 3.75x to 5.02x depending on each campaign's role. A lower figure reflects that campaign's job, not underperformance.
Straight from the account
Screenshots from the ad platforms, search results and the work itself.
The brand and campaign names are withheld under client NDA. Revenue is platform-reported by Google Ads.
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