E-commerce case study · Automotive store · Shopify · Ireland

€455K in Shopify sales in under 10 months

An Irish automotive e-commerce brand works with Seller AURA on Google Ads, Meta Ads and email marketing. From 1 January to 24 October 2026 the store took €455,667 in total sales from 7,262 orders.

€455,667Shopify sales, 1 Jan – 24 Oct 2026
6.7xGoogle Ads return on ad spend
2,209Meta purchases worth €142,575
7,262Shopify orders
Overview

The brand

The goal was to grow online sales across Google, Meta and email while keeping every euro of ad spend profitable.

Each platform reports the sales it helped drive, so the figures overlap. Every channel is therefore measured against the store's real Shopify revenue.

Google AdsMeta AdsEmail Marketing
€455K Shopify sales in under 10 months for an Irish automotive store, with Google Ads at 6.7x ROAS
The challenge

What was holding growth back

01

Profitable growth

Scale sales across three channels without ad spend outrunning return.

02

Real-revenue measurement

Judge every channel against actual Shopify orders, not platform clicks.

03

Overlapping attribution

Each platform claims the sales it touched, so figures must be read carefully.

What we did

How Seller AURA approached it

Google Ads managed for ROAS

Budget moved to the searches and products that actually sell.

Full-funnel Meta

Sales campaigns across broad, interest and lookalike audiences with video creative, plus Advantage+ shopping campaigns.

Email marketing launched

Email launched on 28 July 2026 with offer campaigns to about 12,400 subscribers, plus automated web push flows.

Sales tracked by channel

Shopify sales tracked by channel so every decision is based on real orders.

The results

What changed

1 January to 24 October 2026
MetricResultDetail
Shopify total sales€455,6677,262 orders, €349,017 net
Google Ads ROAS6.7x€251K value from €37,381 spend
Meta purchases2,209Worth €142,575, main campaigns 5.0x–7.2x
Email open rateUp to 39%~12,400 subscribers, click rates 4.1%–8.7%
Web push revenue€887Automated flows, first 2 months
  • Monthly sales grew from about €40K in the first half of the year to about €65K a month from August.
  • Google Ads has generated €439K in lifetime conversion value from €82K in spend.
  • Google, Meta and email figures overlap. Shopify's €455,667 is the store's true total across all channels.

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