#1 on Google and ChatGPT for UAE cake topper searches
Made By Confetti makes custom cake toppers and party decor in Dubai. Search engines were not understanding or ranking the brand, so Seller AURA rebuilt its search foundation for Google and for AI assistants.
The brand
Made By Confetti sells premium cake toppers and celebration decor, but Google and AI tools were not understanding or ranking the brand.
Seller AURA rebuilt the search foundation, made the site fast and AI-readable, added local pages across the UAE and aligned Meta advertising with the high-intent categories.
What was holding growth back
No SEO foundation
Limited organic visibility, weak metadata and no structured SEO across pages.
Slow pages
Heavy JPG and PNG images, and missing alt text on product and collection images.
Hard to crawl
No XML sitemap had been submitted, so search engines struggled to index the catalogue.
No local or AI presence
No location pages, and nothing to help AI assistants understand the brand.
How Seller AURA approached it
A proper SEO architecture
Keyword-rich SEO footers on key pages, rewritten meta titles and descriptions, and a structured XML sitemap submitted to Google.
Faster, cleaner, AI-readable
Every JPG and PNG converted to WebP, descriptive alt text on all images, and an llms.txt file for AI platforms.
Local pages across the UAE
Geo-targeted pages for Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah and Al Ain, with stronger internal linking.
Ads that land on a faster site
Meta creative and targeting aligned with the high-intent categories.
What changed
- Made By Confetti ranks as the first organic Google result for “cake props in dubai online”.
- Google's AI Overview names Made By Confetti first among online stores for cake charms in Dubai.
- Location pages now cover seven UAE cities for local-intent searches.
“Once the SEO and AI were sorted, our products just started showing up on their own. I also like how the team is always available to help.”
Team, Made By Confetti
Straight from the account
Screenshots from the ad platforms, search results and the work itself.
More case studies
Blended Google and Meta revenue year on year for a US fine jewellery brand
Read case study
On Meta in month one for a high-end fashion brand: $3,032.80 in spend, $94,321.44 in sales
Read case study
Meta ROAS across five markets in two months for luxury fashion label Mimamsaa
Read case studyWant results like these?
Tell us where you sell and what you want to achieve. We will come back with a clear, practical plan, free of charge.