E-commerce case study · 8-figure e-commerce brand

Raising Meta ROAS with a 30-day funnel rebuild

The brief was to test more creative. The real problem was the account structure underneath, so Seller AURA rebuilt the funnel before touching the creative calendar.

5.87xBlended Meta ROAS, Jan–May 2026

$1.86MPlatform-attributed revenue

~3x → 5.87xROAS before vs after the rebuild

$316KManaged spend, 5 months

Overview

The brand

The account looked as though it needed more creative. Underneath, the funnel had no real boundaries and the audiences were built on the wrong signals.

Seller AURA rebuilt the funnel in the first 30 days, then added a weekly creative testing cycle on top of the new structure.

Meta AdsFunnel ArchitectureCustomer MatchCreative Testing

The challenge

What was holding growth back

Overlapping funnel

Prospecting and retargeting overlapped with no exclusions.

Lookalikes from visitors

Lookalikes were built from site visitors instead of actual buyers.

Stale creative

Some ads had run for six months or more without rotation.

Disconnected data

Years of purchase history had never been connected to Meta.

What we did

How Seller AURA approached it

Staged the funnel

Separated prospecting, consideration and conversion stages with exclusions at each boundary.

Prospecting from best customers

Built prospecting audiences from the highest-value customers, not all visitors.

Connected purchase data

Connected years of purchase history so Meta optimised on real buyers.

Weekly creative testing

Introduced a weekly creative testing cycle on top of the rebuilt structure.

The results

What changed

From 1 January to 31 May 2026, Meta returned 5.87x blended ROAS on $316K of managed spend.
Platform-attributed revenue for the period was $1.86M.
Blended ROAS was about 3x before the rebuild. The gain came from structure and data, not a bigger budget.

The proof